We call our boxes “MICRO COLLECTIONS” or just “Collections” and our subscribers “COLLECTORS“. It does not mean that the products will be miniature in scale. It means that the whole experience will resemble a sense of acquiring a microcosmic, yet more refined, fresh and bolder experience of Korea and K-culture.
As the subscription commerce market is becoming more and more cluttered, we try to differentiate our services and create a culture of shifting from “subscription commerce” and experiment with this concept of “COLLECTION COMMERCE”.
As a result, we conceived this idea of a more smaller and more refined categories within popular, yet overly commodified concepts. Thus, since our establishment in January 2017 we began the launch of our very own Micro Hallyu Collections.